Customer expectations and behaviors have changed. Almost every one of your guests is carrying a smartphone or tablet. Time spent within mobile apps is increasing tremendously. And with carriers making it easier to use devices across borders, people can stay connected anywhere and at any time.
Like so many other industries, those in hospitality are realizing there are a wealth of opportunities as a result of these changes. Embracing mobile technologies can not only improve the customer experience but benefit hotels and resorts financially and operationally.
Mobile Self-Service: The Latest in Customer Service
Guests expect a superior service experience; this has always been a constant of the hospitality industry. But mobile is changing the way people perceive what constitutes good service. Customers want to be able to choose how they interact with hotel staff and services. For example, many people would prefer to check in on their mobile devices rather than wait in line at the front desk.